VISCERAL ROGUELIKE DECKBUILDER
Vault of the Void
Tasks Performed
Vault of the Void approached us ahead of a big announcement looking to rekindle their sales numbers. [color]Within days, we'd rewritten their Steam page with high-converting copy and begun running a meticulous A/B tested ad campaign to start bringing in new players.[/color]
Overview
Vault of the Void took Steam by storm when it released - earning thousands of reviews. When they came to us, though, sales were diminishing, just as they were preparing a major content update. Our campaign rekindled these numbers - first by rewriting their Steam page, and then through a rigorously A/B tested ad campaign that brought an influx of new players to Vault of the Void.
REWRITING THE STEAM PAGE. CONVERTING AT RECORD RATES.
With Vault of the Void's major content update on the horizon, the first order of business was clear - their Steam page needed to work harder. We analysed their audience, studied the genre, and set to work crafting high-converting copy that put their most compelling features front and centre. The result was a Steam page that immediately began converting visitors at a significantly higher rate - priming Vault of the Void perfectly for their upcoming content push.
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RIGOROUS A/B TESTING. HUNDREDS OF THOUSANDS OF NEW EYES.
With the Steam page firing on all cylinders, we launched Vault of the Void's ad campaign. We devised a range of creative and copy combinations - rigorously A/B testing across platforms to find the strongest performers. Our data-first approach paid off - bringing hundreds of thousands of new eyes to Vault of the Void, perfectly timed around their major content update and driving player numbers to a 1-year high according to SteamDB.
Through the combination of a high-converting Steam page and a rigorously A/B tested ad campaign, Vault of the Void saw player numbers climb to their highest point in over a year.
Player numbers rising to a 1-year high according to SteamDB.
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