Influencer Campaigns

Organic influencer relations is one of our core services. We maintain an extensive network of influencers who we have connections to - and leverage these into coverage. When it comes to influencers, we take a network-based approach. We know which influencers are in a 'network' - friends, colleagues, and people that the biggest influencers look to for recommendations. We share your game with this network first: the low, mid, and high-hanging fruit who have sway over the largest creators. Once weʼve got that proof, we can approach the largest creators: and solicit coverage with enormous success.

Organic influencer relations is one of our core services. We maintain an extensive network of influencers who we have connections to - and leverage these into coverage. When it comes to influencers, we take a network-based approach. We know which influencers are in a 'network' - friends, colleagues, and people that the biggest influencers look to for recommendations. We share your game with this network first: the low, mid, and high-hanging fruit who have sway over the largest creators. Once weʼve got that proof, we can approach the largest creators: and solicit coverage with enormous success.

Increasingly, short-form creators are becoming the kingmakers, deciding which games go viral, and which donʼt. Leveraging short-form platforms like TikTok, Reels and Shorts is more critical than ever - but organic content has a long ramp time, and can be hit or miss. We work with specialist software providers that allow us to plan and execute short-form activation campaigns on a CPM-basis - meaning that you pay per view, rather than per-video. This also means that the amount that you pay is capped: and if a video goes viral - earning 10x or 15x the planned amount - you pay no more than you would have otherwise.