Game Marketing Strategy & Market Research

Game Marketing Strategy

Our indie game launch strategy services cover all of the beats you need to hit from your Steam page announcement to your game's launch. We'll handle everything from discovering indie game market research, wishlist to sales forecasting, building out your marketing strategy calendar, and using player motivation theory to identify your target audience and the best way to position your game.

STEAM MARKETING STRATEGY

We're data experts. Our market research report covers where your gameʼs genre has been, and where itʼs going. We dive deep into the data to bring you actionable insights including the percentile revenue statistics from your gameʼs genre on Steam, the pricing of the genre, and key lessons from competitors - ending with takeaways and marketing insights that prove critical for our partnerʼs marketing efforts, and to development itself. This is also where we do our genre based forecasting: providing you with data-driven revenue forecasts across wishlist milestones and across conversion rates to help with your budget planning.

INDIE GAME MARKET RESEARCH

We're data experts. Our market research report covers where your gameʼs genre has been, and where itʼs going. We dive deep into the data to bring you actionable insights including the percentile revenue statistics from your gameʼs genre on Steam, the pricing of the genre, and key lessons from competitors - ending with takeaways and marketing insights that prove critical for our partnerʼs marketing efforts, and to development itself. This is also where we do our genre based forecasting: providing you with data-driven revenue forecasts across wishlist milestones and across conversion rates to help with your budget planning.

GAME PLAYTESTING / MARKET SURVEYS

Games marketing is, more than other forms of marketing, a holistic discipline - and it relies strongly on the appeal of the game behind it to succeed. We want to help our partners make the best games possible, and our feedback & playtesting service is designed to do just that. As well as our feedback on the game - along with suggestions for marketability - weʼll bring on-board playtesters (if weʼre able to share a private demo under NDA), or conduct a market survey (also under an NDA) if not - giving you access to a report full of data, qualitative insights and suggestions to maximise your gameʼs audience appeal.

indie game marketing consultation

whether you're looking for a scope-finding consultation or just a friendly chat.

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