MARKETING INSIGHTS

Discover what video game marketing agencies actually do, what services they offer, and how to decide when you need one.

Game marketing agencies aren’t a good fit for every game. Discover if, and when, indie game developers should hire a game marketing company.

Indie game PR is a process, not a button you press. Here's our guide on how to earn organic coverage without the help of a publisher.

If your traffic graph looks flatter than a pancake, this article is for you. Let’s break down why no one’s seeing your game - and precisely what you can do to fix it.

Build it, and they don't always come. From genre strategy to Steam Fests, here are our tips to stand out on Steam as a solo dev.

Indie devs don't have AAA budgets. But they have something better - authenticity and originality. Here's how to market your indie game without breaking the bank.