Rail Route approached us ahead of a major content update, hoping to reinvigorate their sales numbers which had been slowing since launch. [color]The result? Player numbers jumping to a 10-month high.[/color]

UNITS SOLD

10-MONTH HIGH

PLAYERCOUNT

HIGHEST SINCE LAUNCH

CONVERSION RATE

2X INDUSTRY AVG

Overview

Rail Route had the stirrings of a vibrant community, but their sales numbers had begun to slow just as a major content update was on the horizon. The Rail Route devs needed a marketing partner who could revamp their Steam page and launch a high-converting ad campaign in time for their release - and that's exactly what we delivered.

LAYING THE GROUNDWORK. DOUBLING THE CONVERSION RATE.

It was clear from the start that before any large content push, Rail Route's Steam page needed a revamp. Speaking to their audience - and analysing Steam metrics - it was clear the page wasn't putting forward their best features, and just wasn't converting visitors. We re-imagined it entirely; complete with clear, snappy copy and informative gifs - taking an instructional approach to the layout that would mesh with their 'Builder' type audience.

A/B TESTING - TO THE MAX

Once we had the landing page sorted, it was time to prepare for Rail Route's ad campaign. For this, we worked with the team to develop ads that showcased Rail Route's most-loved features, A/B testing them alongside irresistible copy. Whilst we tested ads across Facebook, Google, Reddit and Twitter, it was ultimately Facebook that won out - and we quickly focused our efforts there. These ads hugely reduced Rail Route's CPA in just a few weeks - at last preparing them for their major content push.

Through the combination of hyper-optimised ads and a revamped Steam page, Rail Route achieved a conversion rate double the industry average ahead of their major content update.