HORROR / ATMOSPHERIC
They Will Come
Tasks Performed
We were approach by legendary art director Jeff Troutman (ex-Midway, ex-Petroglyph) as the agency of record for his stunning steampunk horror title, They Will Come. Within weeks, we had a trailer with 100k+ views on IGN.
Overview
As soon as we saw They Will Come, we knew that Jeff was onto something amazing. The visual style of They Will Come was unmatched, on-par with best-sellers like Little Nightmares and INSIDE. We immediately got to work on They Will Comeʼs Steam page - writing copy, crafting gifs, and selecting screenshots that best defined the unique experience of They Will Come. We worked with Jeff & his team to consult on the trailer, shaping a gripping narrative that would be hard for journalists to resist.
COVERED BY IGN & GAMETRAILERS WITHIN DAYS
From its visuals alone, we knew that They Will Come would be an immediate PR hit. As soon as we launched They Will Comeʼs Steam page, we began negotiations with IGN & GameTrailers. Within days of the Steam page going live, the trailer had amassed over 100k views - an enormous boost for a Steam page less than a week old.
WISHLISTS GALORE FOR INCUMBENT STEAM PAGE
We worked with They Will Come on its marketing from the ground-up - building its Steam page from scratch, consulting to make an incredible trailer, and identifying the best possible marketing angles for the game. From there, we launched a PR campaign around its launch - earning huge coverage from IGN & GameTrailers. Within days, they had amassed over 100k views.
Our marketing planning, PR connections and Steam page copy and visuals ultimately paid off in a huge way.
The end result? An enormous amount of wishlists for the new Steam page - putting They Will Come in prime position for a critical launch.
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