RETRO, BROWSER-BASED MMORPG
Genfanad
Tasks Performed
Genfanad was looking to hit an ambitious Kickstarter goal to fund their browser-based MMORPG. [color]With our help, their Kickstarter was 100% funded in under 24 hours.[/color]
200% FUNDED
24 HOURS
Overview
Genfanad had built something special - a browser-based MMORPG with a devoted community and a bold Kickstarter goal. When they came to us, the clock was ticking. We dove straight in, building a high-converting mailing list campaign and launching a rigorously A/B tested Facebook ad campaign - and their Kickstarter was fully funded in under 24 hours, ultimately hitting 200% of their goal by end of month.
LIMITED TIME. MAXIMUM RESULTS.
There was limited time before Genfanad's campaign, and we dove in right away. Having worked with Genfanad previously on a highly successful PR campaign, we were quick to identify the key elements that made Genfanad unique - their humour and old-school themes - and put them front and centre of our ad campaign.
.png)
SOCIAL MEDIA FOCUS TESTING
We tested dozens of ad and copy variants over Facebook, Twitter and Reddit, and worked with Genfanad to set up a high-converting landing page. After our rigorous testing period, we settled on Facebook as the winner - and, focusing all of our attention there, earned Genfanad hundreds of mailing list signups at 40% of the industry average cost-per-lead.
Continuing our campaign through Genfanad's Kickstarter period, the results were extraordinary - their goal was 100% funded in just 24 hours, with momentum only growing from there.
200% of their Kickstarter goal funded by end of month.
%20(1).png)
.jpg)
.png)