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INCREMENTAL CITY BUILDER
Hearth and Hamlet
Tasks Performed
We handled Hearth and Hamlet's marketing from its inception. It launched with 200,000 wishlists. It sold 100,000 units in week one.
100,000
200K
Overview
As Hearth and Hamlet’s full-service marketing team, we were involved in every aspect of their marketing - from announcement to launch. From mapping out the demo beat and advising on gameplay improvements, to Steam Next Fest and all the way to launch, we handled Hearth and Hamlet's marketing end-to-end. We managed a targeted ad campaign alongside a series of enormous influencer pushes, earning major features from leading incremental game YouTubers like Idle Cub. Our efforts immediately paid off Hearth and Hamlet soared to #1 on Popular Upcoming on launch, all while generating over 200k wishlists and 100,000 unit sales in one week.
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DRIVING THE DEMO DEBUT
With the demo launch approaching, we took a full-service approach to ensure maximum momentum. Alongside our advertising campaigns - earning a cost-per-wishlist of an ultra-low $0.35/wishlist - we executed a tightly coordinated influencer campaign that earned coverage from major incremental game YouTubers like Idle Cub. This, combined with our PR campaign & expert Steam page optimization, pushed Hearth and Hamlet to #3 on Steam’s Free and Trending tab and helped us to catapult to near the top of the Medieval Festival and an immediate 100k wishlists.
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VIRAL VISIBILITY
Earned media was the crux of our strategy with Hearth and Hamlet. Alongside our influencer campaign, we launched a crucial press and showcase campaign that bolstered an enormous spike of activity to Hearth and Hamlet's Steam page. Earning coverage from publications like GamingBible and ScreenRant, our full-scale campaigns provided the boost needed for Hearth and Hamlet to get picked up by Steam, and shown to users far and wide.
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We built from our successful demo campaign all the way to launch. From an initial 100k wishlists, to an enormous 200k at the point of launch - we identified marketing beats for Hearth and Hamlet, building campaign after campaign with huge reach.
In the end, our campaigns brought Hearth and Hamlet 200,000 wishlists - and 100k unit sales in one week. And there's still so much more to come.
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