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INCREMENTAL CITY BUILDER
Hearth and Hamlet
Tasks Performed
We handled Hearth and Hamlet's marketing from the inception. We know that its first beat - its demo release - would be critical for its success. Within three weeks of demo release, we had earned it over 50,000 wishlists.
50,000
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Overview
As Hearth and Hamlet’s full-service marketing team, we were involved in every aspect of their marketing - from announcement to launch. From mapping out the demo beat and advising on gameplay improvements, to creating an engaging Steam page primed for maximum conversion, we knew exactly how to position Hearth and Hamlet for maximum success. We managed a targeted ad campaign alongside an enormous influencer push, earning major features from leading incremental game YouTubers like Idle Cub. Our efforts immediately paid off Hearth and Hamlet soared to #3 on Steam’s Free and Trending tab, all while generating over 50,000 wishlists within three weeks of demo launch. And that's just the start.
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DRIVING THE DEMO DEBUT
With the demo launch approaching, we took a full-service approach to ensure maximum momentum. Alongside our advertising campaigns - earning a cost-per-wishlist of an ultra-low $0.35/wishlist - we executed a tightly coordinated influencer campaign that earned coverage from major incremental game YouTubers like Idle Cub. This, combined with our PR campaign & expert Steam page optimization, pushed Hearth and Hamlet to #3 on Steam’s Free and Trending tab and helped us to catapult to near the top of the Medieval Festival.
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VIRAL VISIBILITY
Earned media was the crux of our strategy with Hearth and Hamlet. Alongside our influencer campaign, we launched a crucial press and showcase campaign that bolstered an enormous spike of activity to Hearth and Hamlet's Steam page. Earning coverage from publications like GamingBible and ScreenRant, our full-scale campaigns provided the boost needed for Hearth and Hamlet to get picked up by Steam, and shown to users far and wide.
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There's still plenty to go for Hearth and Hamlet's full launch. But, with the efforts of our combined campaign - with enormous press and influencer coverage - Hearth and Hamlet is on the way to a fantastic Steam Next Fest, and an earth-shattering launch.
In the end, our demo campaign brought Hearth and Hamlet 50,000 wishlists - and they still have their Next Fest and launch to come.
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